Post by account_disabled on Dec 4, 2023 4:00:30 GMT -5
Publication date :November 9, 2017 Flipboard Reddit Pinterest WhatsApp E-mail According to a recent study by Adobe and Goldsmiths, 75% of French marketing directors admit to being lost in the face of new consumer behaviors and expectations. In the digital age, the constraints for brands are paradoxically more numerous and their customers are more demanding than ever... The generalization of digital has awakened consumer awareness and given them a voice.
Today, loyalty is no longer just a question of affinity with a brand; it also depends on the experience offered. Today's consumer is now asking: whether the experience is predictive and tailored to Country Email List its specific needs; if the service is omnipresent and available wherever and whenever it wants; if the brand helps them refine their choices in the face of the multitude of offers; if the experience is original while being fully satisfying.
Many brands have poor mastery of existing analytical data solutions: only 12% (as in France) have the capacity to collect data online at the individual level, and although 65% of brands (60% in France) report using software analytical data management, more than half (53% and 60% in France) admit that they are not completely satisfied with their current solution.
Brands dream of knowing their customers better: Asked what they are looking for as a priority in a customer information management solution, more than half of brands (61% and 54% in France) indicate the ability to visualize customers at the individual level, almost half (55% and 42% in France) want to have real-time information regarding customer behavior and more than a third (37% and 34% in France) want to be able to integrate customer data across the channels on which they collect it.
Today, loyalty is no longer just a question of affinity with a brand; it also depends on the experience offered. Today's consumer is now asking: whether the experience is predictive and tailored to Country Email List its specific needs; if the service is omnipresent and available wherever and whenever it wants; if the brand helps them refine their choices in the face of the multitude of offers; if the experience is original while being fully satisfying.
Many brands have poor mastery of existing analytical data solutions: only 12% (as in France) have the capacity to collect data online at the individual level, and although 65% of brands (60% in France) report using software analytical data management, more than half (53% and 60% in France) admit that they are not completely satisfied with their current solution.
Brands dream of knowing their customers better: Asked what they are looking for as a priority in a customer information management solution, more than half of brands (61% and 54% in France) indicate the ability to visualize customers at the individual level, almost half (55% and 42% in France) want to have real-time information regarding customer behavior and more than a third (37% and 34% in France) want to be able to integrate customer data across the channels on which they collect it.